Free guide
How to calculate your own rates
A short guide on how to pricing brand deals. Every formula in here comes from real transaction data or from creators showing their actualĀ calculations.
The base rate formulas, the add-on percentages, a worked example, and a blank worksheet you can fill in.
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What is inside
You get the formulas, the percentages that sit on top of them, and the calculations written out clearly and in detail.
The base rate formula
A starting rate for Instagram, TikTok, Facebook and YouTube, worked out the same way every time.
What the add-ons are worth
Usage rights, whitelisting and exclusivity, priced as percentages you add on top of the base rate.
A worked example
How a 500 dollar Reel turns into a 1,500 dollar quote, with every step of the calculation shown.
Everything in the guide
- The base rate formula for Instagram, TikTok, Facebook and YouTube
- What usage rights, whitelisting and exclusivity are actually worth, as percentages you add on top
- A worked example that turns a 500 dollar Reel into a 1,500 dollar quote
- The five terms you should never sign
- A blank worksheet so you can calculate your own rate once and stop guessing
Once you're done, you have aĀ rate you can send without stopping toĀ figure it out again.
I have been a content creator for over seven years and I have secured every one of my highest paid partnerships myself, without an agency. Every formula in this guide is one I use.
Work out your rate
The formulas, the add-on percentages and a blank worksheet, in one short guide.
Get the rate guide
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